PPC Specialist

About the company:

We are Arctic Adventures, and we have one goal: to connect travelers with the wonders of nature. For decades, our mission has been to help people worldwide experience the awe of everything under the aurora. We’ve been in the field for over 40 years! Started as a dream of one Icelandic couple, Arctic Adventures today is a big group of professional guides, customer care specialists, marketing and sales teams, operations specialists, IT, and others based in Vilnius and Iceland.

We are looking for a PPC Specialist to work with Arctic Adventures brands, overseeing campaigns from start to finish on the Google Ads & Bing platforms. We are looking for someone familiar with Google’s & Bing’s different ad formats, Ad policies, and an advanced understanding of audiences, tracking, and attribution models to join our Marketing team in Vilnius, Lithuania.

Responsibilities:

• Create, launch, and manage PPC campaigns using Google Ads & Bing;
• Conduct thorough keyword research, ad grouping, and audience targeting to optimize campaign effectiveness;
• Monitor and analyze campaign performance using GA4 and attribution tools, making data-driven adjustments for continual improvement;
• Conduct regular A/B tests and other experiments to improve performance on the paid advertising platforms;
• Collaborate with content, design & SEO teams to find the best-performing creatives and copy;
• Stay ahead of the latest Google Ads features and advertising trends;
• Regularly report campaign results and insights to manager, providing strategic recommendations for further optimization.

Requirements:

• Experience in managing Google Ads campaigns, with a proven track record of driving growth and ROI
• Experience in the Google Ads platform, building campaigns, audiences, ad sets, and ads
• Confidence in using and setting up analytics tools such as GA4
• Demonstrate strong analytical skills and the ability to translate complex data into actionable insights
• Exhibit excellent communication and teamwork skills, capable of collaborating with various departments
• Verbal and written communication in English
• Have strong ownership of Google Ads account and strong decision-making skills
• Bachelor’s degree in Marketing or related field will make your application shine a bit brighter

What we offer:

• Hybrid work: 3 days per week on-site.
• Additional sick days for when you're under the weather.
• International team with colleagues always having your back.
• Additional health insurance to prioritize your well-being.
• Equipped office with fresh fruits, hot drinks, pool table, and foosball.
• Team breakfast once per week.
• Opportunities for both personal and professional development.
• Company outings or in-office team events.

Monthly Salary:

2700 – 3800 eur gross monthly (depending on your experience and expertise).