Email Marketing Manager
Oxylabs
Full-time
On-site
Vilnius, Lithuania
Join the fast-growing tech startup Webshare as an Email Marketing Manager and take the lead in transforming email into one of our primary revenue-driving channels. This is a newly created role for a dedicated owner who can build the infrastructure, strategy, and execution needed to effectively monetize our rapidly expanding user base.
Webshare is part of Oxylabs – a team of 500+ professionals developing cutting-edge web data-gathering solutions for many of the world’s best-known businesses.
Your day-to-day:
- Revenue Generation: Strategize and execute email campaigns specifically designed to drive new revenue, upsells, and cross-sells within the Webshare ecosystem.
- Infrastructure Setup: Set up, configure, and manage the full email marketing and automation infrastructure (likely from scratch or major overhaul).
- Lifecycle Automation: Design, build, and optimize automated customer journeys (Onboarding, Trial-to-Paid conversion, Churn Prevention, and Win-back flows).
- Execution & Deployment: Own end-to-end email campaign execution including planning, setup, copywriting, A/B testing, deployment, and reporting.
- Segmentation: Deeply segment contact lists based on user behavior (e.g., usage data, plan type), preferences, and lifecycle stages to ensure high relevance.
- Optimization: Relentlessly optimize for deliverability, open rates, and most importantly, conversion to paid.
- Collaboration: Collaborate with Product and Design to ensure email touchpoints align with the user dashboard experience and brand voice.
- Reporting: Analyze performance data weekly, translating metrics into actionable insights regarding revenue impact.
Your skills & experience:
- Experience: At least 2+ years of hands-on experience in email marketing and automation, preferably in a SaaS or Tech environment.
- Revenue Focus: Proven track record of using email as a channel to drive measurable revenue growth.
- Tool Proficiency: Hands-on experience with email automation tools (ActiveCampaign, SendGrid, Klavyio, or similar).
- Technical Skills: Working knowledge of HTML/CSS for email template adjustments.
- Analytical Mindset: Ability to analyze complex metrics and translate insights into actionable revenue strategies.
- Compliance Knowledge: Up-to-date with email privacy regulations (GDPR, CAN-SPAM).
- Communication: Excellent written English and project management skills.
- Experience in the Proxy/Data/SaaS industry.
- Familiarity with CRM integrations (Salesforce, HubSpot, or custom internal tools).
- Basic design skills (Figma, Canva) for quick asset creation.
- Strong copywriting skills for B2B/SaaS audiences.
Nice to have:
Salary:
- Gross salary: 2700-3500 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competencies.
- To support your professional growth and make you feel taken care of, we’ve put together an expansive benefit package. It covers learning, well-being, celebration, and much more – learn all about it here.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.