AI-Driven digital performance analyst
As AI-Driven digital performance analyst, you will be joining the international brand company Reprise – a global leader in Performance Marketing.
You will leverage analytics and digital attribution models to optimize digital marketing strategies, you will focus on data tracking to ensure accurate measurement of user interactions and campaign performance. Collaborating with cross-functional teams, you will utilize data to inform strategies that maximize ROI across various online platforms. Additionally, you will play a key role in developing new AI-driven performance projects.
RESPONSIBILITIES
· Analyze digital marketing data using AI algorithms and digital attribution models to identify trends and insights that influence campaign performance.
· Collaborate with other agency teams to devise and refine strategies based on data analysis, emphasizing user acquisition, retention, and engagement.
· Develop and implement performance metrics and dashboards to monitor key performance indicators (KPIs), focusing on customer journeys and attribution insights.
· Drive the development of new AI-driven digital performance projects, exploring innovative solutions to improve marketing effectiveness.
· Work closely with cross-functional teams to improve efficiency and streamline workflows.
· Stay updated on industry trends, emerging Technologies in AI, and best practices in digital attribution and analytics.
REQUIREMENTS
· Bachelor’s degree in Data Science, Marketing, Business Analytics, or a related field.
· At least 2 years of experience in digital and/or analytics field.
· Strong understanding of digital marketing channels (e.g., PPC, social media, programmatic)
· Experience with Google Tag Manager (DataLayer) and Google Analytics 4.
· Excellent analytical and problem-solving skills with a keen attention to detail.
· Ability to communicate complex data insights clearly and effectively to various stakeholders.
· Good time and project planning skills to effectively manage multiple projects and meet the deadlines.
BONUS, BUT VALUABLE
· Experience with server-side tracking.
· Experience with programming languages such as Python or R, alongside data analysis tools and visualization software (e.g., SQL, Tableau, Power BI) is a plus.
· Familiarity with machine learning concepts or MTA/Attribution is a plus.
WE OFFER
· Working with leading brands in the Baltics and abroad.
· Working with the best digital marketing experts.
· Various training from professionals all over the world.
· Participating in the best digital marketing conferences and seminars.
· Working with cutting edge digital marketing and analytics tools.
· Access to the highest-level knowledge.
· Annual bonuses depending on successfully accomplished company goals.
· Annual company trip to a foreign country depending on successfully accomplished company goals.
· Team-building events, creating opportunities for collaboration and connection.
· Hybrid (from home/office) work model.
· A salary starting from 3310 EUR (gross). The exact salary will be offered based on your experience and competencies.
ABOUT THE COMPANY
Reprise Media is the biggest digital media agency in Lithuania, executing digital campaigns in 6 continents and more than 30 countries. Under one roof we have more than 30 digital communication professionals and provide a wide range of services: strategy, data analytics & engineering, marketing automation, SEM, SEO, CRO, paid-social, programmatic, email marketing, web development etc.