Omnisend career: what working at Lithuania's ecommerce marketing platform looks like
What does a $550 million marketing software company from Vilnius look like from the inside? Most people outside of ecommerce circles haven't heard of Omnisend, but among online store owners globally it's a well-known tool. If you're considering an Omnisend career, here's what the company actually is and what working there involves.
What Omnisend does
Omnisend was founded in Vilnius in 2014 by Rytis Lauris and Justas Kriukas under the name Soundest. The company rebranded to Omnisend in 2017 to reflect its expansion beyond email into what it now calls omnichannel marketing automation. The platform helps ecommerce businesses run email campaigns, SMS sequences, and web push notifications — all managed from one tool and built to integrate with Shopify, WooCommerce, and other major ecommerce platforms.
By 2024, Omnisend had reached $55 million in annual revenue and a customer base of around 100,000 ecommerce brands. Latka's valuation model puts the company at roughly $550 million, which makes it one of a small group of Lithuanian software companies that have reached genuine scale without outside venture capital pressure dominating the direction.
The company has around 250 employees, with the Vilnius office as the main hub and team members distributed across other locations. It's a fully product-driven business — no professional services arm, no consulting — which shapes what the jobs look like.
What working there looks like
Omnisend positions itself on autonomy. The language on their careers page is consistent with what employees describe publicly: ownership of work, minimal hand-holding, and an expectation that you can move without waiting for permission. For people who want that environment, it tends to work well. For people who prefer more structure, it can feel unclear.
The team is relatively small for the revenue it generates, which means roles carry real scope. A product manager or engineer at Omnisend is working on something that 100,000 customers use, not a backlog item three teams removed from anything visible. That's a genuine selling point compared to larger employers where individual impact is harder to see.
The company has received recognition for its customer service culture, winning Stevie Awards in 2025 for customer experience in the technology sector.
Public salary data for Omnisend specifically is limited, but comparable Lithuanian SaaS companies at this scale typically pay product and engineering roles in the €3,000–€5,500 gross per month range, with senior roles above that. Marketing and commercial roles tend to be slightly below engineering in this sector.
What kinds of roles Omnisend hires for
The core hiring areas are product and engineering, marketing, and customer success. On the marketing side — which is where the English-language roles on workwork.lt tend to appear — Omnisend recruits for content, SEO, partnerships, and performance marketing. Given the product itself is a marketing tool, the marketing team is genuinely expected to know what they're doing rather than just execute briefs.
Engineering roles exist across backend, frontend, and data, with the Vilnius office as the technical home. Customer success is a significant function given the 100,000-customer base.
The honest take
Omnisend is one of the more interesting Lithuanian tech employers precisely because it built to this scale without a huge public profile in Lithuania itself. It's better known in London's ecommerce circles than in Vilnius coffee shops.
The autonomy culture is real, but it comes with the usual trade-offs: onboarding can be light, expectations may not always be written down, and if you need close mentorship or a lot of structure, you'll probably find it frustrating. That's not a criticism, it's just the reality of most product-led SaaS companies at this size.
If you're coming from outside Lithuania and want context on how the local tech scene compares, the Nord Security career post covers another major Lithuanian tech employer and gives a useful comparison point. Lithuania's tech scene is smaller than it looks from the outside, but Omnisend is one of the names that's genuinely built something.