Retention Manager

About Pulsetto

Pulsetto is one of the fastest-growing wellness device companies, helping people around the world — from the US and UK to Europe and Australia — reduce stress and sleep better with innovative vagus nerve stimulation (VNS) technology. You may have seen us on Netflix’s “Don’t Die”, our founder’s Shark Tank pitch 🦈, or even heard that Cristiano Ronaldo and top NBA players use Pulsetto for recovery.

Despite the spotlight, we’re a humble team of 50+, moving fast and working collaboratively — and now we’re looking for a Retention Manager to turn our user base into a powerful growth and monetization engine.

Position overview

As Pulsetto’s Retention Manager, your mission will be simple yet high-impact: unlock new revenue streams from our rapidly expanding user base.
This role is all about strategy, experimentation, and data-driven execution — transforming customer retention, re-engagement, and CRM activities into measurable business growth.

You’ll develop and execute monetization initiatives that go beyond traditional email campaigns — spanning app engagement, omnichannel automations, upsells, referral programs, and reactivation loops.
If you’re passionate about lifecycle marketing, love turning user data into action, and know how to drive ROI from CRM and retention systems — this role is built for you.

Your day-to-day

• Build and execute the Pulsetto CRM monetization strategy, focused on retention, upsell, and re-engagement.

• Design and manage automated customer journeys (email, push, SMS, WhatsApp, in-app).

• Collaborate cross-functionally with Growth, Product, and Data to deliver high-impact campaigns and experiments.

• Launch win-back, churn prevention, and reactivation campaigns with measurable revenue impact.

• Increase app premium conversions and reduce churn through optimized lifecycle flows.

• Build and manage referral, gifting, and upgrade programs.

• Analyze performance across all CRM channels, report results, and continuously improve ROI.

Example growth initiatives you’ll own

• Activate non-web buyers: onboard Amazon/B2B/retail customers via QR codes and post-purchase flows.

• Reduce premium cancellations: improve cancel flow, add retention offers, and trigger smart re-engagement.

• Win-back campaigns: re-activate churned users with incentives, new features, or referral bonuses.

• Upsell accessories & 2nd devices: cross-sell pads, cases, or family bundles through app and lifecycle flows.

• Omnichannel campaigns: leverage push, SMS, WhatsApp, and email for personalized communications.

• Next-gen upgrades & referrals: launch trade-in, loyalty, and “Give €10, Get €10” programs.

• Partner upsells: test affiliate models and brand collaborations for additional revenue streams.

• Behavioral segmentation: tailor offers using usage, purchase, and lifecycle data.

What we’re looking for

• 3–5 years in CRM, retention, or lifecycle marketing, ideally in DTC, subscription, or app-based businesses.

• Proven experience driving measurable revenue through automation and data-driven campaigns.

• Strong understanding of segmentation, customer journey mapping, and A/B testing.

• Hands-on experience with CRM tools and analytics platforms.

• Excellent project management and cross-team communication skills.

Nice to have

• Experience in wellness, health tech, or consumer hardware.

• Familiarity with mobile app retention strategies.

• Experience implementing referral or affiliate programs.

Soft skills we value

• Ownership mindset – take full responsibility, deliver results.

• Analytical curiosity – you test, measure, and iterate.

• Growth-oriented – you turn data into insight and insight into action.

• Clear communicator – align stakeholders with clarity and impact.

• Strategic yet hands-on – you can design and execute.

What we offer

• Hybrid work model – 3 days in the office (Vilnius) or fully remote if you’re based elsewhere.

• Collaboration with international experts across Europe, the US, and beyond.

• A chance to shape the future of wellness tech through data-driven retention.

• Office perks for our Vilnius team – including free lunch 3 times a week.

• Birthday day off – celebrate on your terms.

• Pulsetto device – support your well-being daily.

• An open, supportive environment where big ideas turn into real impact.

📍 Location: Vilnius / Hybrid / Remote
🕐 Employment Type: Full-time
💶 Gross salary: €3,500–€4,000 per month (depending on experience)