Product Marketing Manager
Oxylabs
Full-time
On-site
Vilnius, Lithuania
We’re a team of 500+ professionals who develop cutting-edge web data gathering solutions for thousands of the world’s best known businesses, including Fortune 500 companies.
What’s in store for you:
You’ll be solving challenges for top-tier clients and collaborating with industry professionals. We’ll fuel your professional growth with vast internal and external learning resources and an environment of teaming up and knowledge sharing.
A word from the team:
We provide any tools necessary, highly encourage new ideas and projects, are flexible with responsibilities within the team, and work in a structured manner that helps us manage our workloads easier:
* Possibility to take full control of a package of products in an extremely fastly growing SaaS company.
* Freedom of action and initiative as long as the person keeps himself/herself accountable for the results.
* Youthful, easy-going mindset in the company, zero corporate BS.
* Total freedom to try new approaches and tools as long as there’s enough rational arguments that we need them.
Your day-to-day:
- Drive Go-To-Market (GTM) Strategy:
- Market & Customer Intelligence:
- Craft Messaging & Positioning:
- Sales Enablement:
- Campaign Collaboration:
- Content Strategy Support:
- Own Product Lines:
Own product launches & updates from planning to execution. Collaborate with product managers, other marketing teams, and sales teams to bring features to market effectively.
Conduct competitive analysis, market research, and voice-of-customer initiatives to influence positioning and roadmap priorities.
Develop differentiated value propositions and product messaging tailored to specific segments and personas. Align these narratives across channels and teams.
Equip the sales and customer-facing teams with pitch decks, one-pagers, battle cards, product demos, and objection-handling guidance.
Partner with content, performance, and email marketing to launch product-led campaigns and initiatives that generate leads and product adoption.
Ideate and oversee content like product landing pages, case studies, onboarding emails, and product update videos.
Take full ownership of several product verticals—becoming the internal champion and external voice for your portfolio.
Your skills & experience:
- At least 2-3 years of experience in marketing role, ideally in SaaS product and/or product marketing
- Project management skills and ability to manage his/her own tasks, workload, and deadlines.
- Has experience in market analysis, working knowledge of web analytics tools
- Knows how to plan/elevate marketing campaigns
- Cross-team working experience: experience in cooperating with design, sales, product, customer care departments.
- Familiarity with various product marketing techniques.
- Fluency in English, ability to provide simple content without grammar mistakes, factual mistakes, and style discrepancies.
- Continuous learning: motivation to dig into proxy and related information technologies, acquiring at least basic technical knowledge; constant interest in SaaS marketing trends.
- Experience in tech companies/ projects.
- Experience working with cross-teams and managing various stakeholders.
- Knowledge of SEO, PPC, Content Management
Nice to have:
Salary:
- Gross salary: 2645 - 3800 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competences.
To support your professional growth and make you feel taken care of, we’ve put together an expansive benefit package. It covers learning, well-being, celebration, and much more — learn all about it here.
Up for the challenge? Let’s talk!