Marketing AI Specialist

Signicat is a pioneering, pan-European digital identity company with an unrivaled track record in the world’s most advanced digital identity markets. Its digital identity platform incorporates the most extensive suite of identity verification and authentication systems in the world, all accessible through a single integration point. The platform supports the full identity journey, from recognition and onboarding, through login and consent, to making business agreements that stand the test of time.

The Role: Marketing AI Specialist

We’re entering the AI era — and we’re looking for a Marketing AI Specialist to lead the way.

You’ll drive innovation and efficiency by embedding AI across our marketing and commercial functions. You’re a “manager of one” – from strategy to execution, you’ll create our AI roadmap, pilot high-impact initiatives, and educate teams on how to use emerging tools. This is a new and transformative role, ideal for someone who thrives at the intersection of marketing, data, and emerging technology.

What You’ll Do

• Research & Strategy
  • Identify, assess, and pilot AI use cases across the marketing funnel and beyond: from brand awareness and communications to lead generation, nurturing, and customer expansion.
  • Champion and embed AI-first thinking in team processes, tools, and campaigns.
    

• Execution & Optimization
  • Build and own AI roadmap to inject AI across marketing and commercial functions.
  • Work cross-functionally to design and automate high-impact marketing workflows and campaigns using AI approaches.
  • Apply generative AI and predictive analytics to improve personalization, segmentation, content creation, and performance tracking.
    

• Data Analysis & Insights
  • Analyze internal and external marketing and market data to identify trends, opportunities, and whitespace.
  • Turn insights into actionable strategies for demand generation and upsell/cross-sell activities.
    

• Marketing Operations & Enablement
  • Enhance operational efficiency through AI-powered reporting, attribution modeling, and dashboarding.
  • Educate and upskill the marketing team on emerging AI tools and best practices.
    
    
    

Who You Are

• 3+ years' experience applying AI in marketing or commercial roles.
• Understanding of how AI can transform marketing strategy and operations.
• Analytical skills with experience in data analysis and customer segmentation.
• Direct experience working with ChatGPT (OpenAI), Claude (Anthropic), Perplexity, and Google’s AI solutions (Gemini, Bard, Vertex AI, etc.).
• Ability to develop or deploy AI agents (e.g., LangChain agents, AutoGPT, crewAI) to automate workflows and connect across tools, APIs, or data sources.
• Skilled in automation, web scraping, and LLM-based data extraction.
• Strategic mindset with the ability to balance experimentation with business impact.
• Self-driven “manager of one” able to identify goals and execute them.
• Excellent communication and collaboration skills – you're a translator between AI capabilities and marketing needs.

Bonus Points

• Experience with B2B SaaS or fintech marketing.
• Background in marketing automation, CRM, or customer lifecycle marketing.
• Familiarity with EU markets and regulatory environments around data and identity.
  
  

What we offer

• Your tech, your way - choose the tech gear that aligns with your comfort and meets your preferences
• Hybrid work style - collaborate with the team in-office several days a week and embrace the flexible work model
• Work-life balance - enjoy an extra 4 paid days off annually, and we will celebrate your work anniversaries with additional days off to recognise and reward your milestones
• Modern workplace - our contemporary yet homey office in Vilnius offers a pet-friendly environment and features an outdoor terrace situated in the vibrant district of Paupys
• Continuous growth - quarterly development talks, a dedicated time during working hours each week for training and development, unlimited access to Udemy courses, defined career paths, and internal mentorship opportunities
• Customised onboarding - we will prepare an Onboarding Plan to ensure an easy and smooth beginning
• Be part of an international team - the opportunity to work from any other Signicat office for 2 months per year and 3 weeks per year from any European country
• Give back to the community - option to use 16 hours of paid volunteer time each year to support a charity or cause you are passionate about
• Empowering feedback culture - by using employee engagement tools, we ensure that every voice is heard, empowering us to grow together
  
  

Salary

2800-3300 €/month gross. We’re open to discussing a competitive salary based on your skills, experience, and competencies.