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Head of Marketing

Oxylabs
3 days ago
Full-time
On-site
Vilnius, Lithuania
€6,000 - €6,000 EUR monthly
Oxylabs is a global leader in web intelligence and proxy infrastructure. Oxylabs Infrastructure Supply is the side of the business that builds and grows the network behind our products. It runs a portfolio of our own B2B and B2C products - consumer apps, SaaS tools and platforms - that expand Oxylabs infrastructure, as well as initiatives that monetise the infrastructure we already have, supported by a broad ecosystem of partners.

We are looking for a Head of Marketing to own the full marketing function across this portfolio: the product marketing strategy for each product, the channel teams, the budget, the team structure and the numbers. This is a role for a leader who wants to combine strategic ownership with hands-on commercial work - representing products, meeting partners and personally opening new opportunities alongside the team.

In this role, you’ll:

  • Own the marketing strategy for Oxylabs Infrastructure Supply - a portfolio of B2B and B2C internal products used to source our infrastructure: review, challenge and approve product marketing strategies prepared by Product Marketing Managers and ensure they support each product’s growth and efficiency objectives
  • Lead and develop the marketing organisation - Product Marketing Managers and the functional channel teams (SEO, Paid, Influencer, Social) - including hiring, performance management, development plans and day-to-day people management
  • Design and build effective teams and structure: decide how product marketing and channel teams are organised, how they work together across products, and where to add, merge or re- shape capabilities
  • Set marketing KPIs and targets per product and per channel, monitor performance continuously and step in when results deviate from plan
  • Own and allocate the marketing budget across products and channels; track spend, efficiency and ROI and re-prioritise investment based on results
  • Act as a hands-on leader alongside the team: represent our products externally (partners, industry events, key accounts, communities), and personally open and develop new partnership opportunities
  • Build and maintain a regular reporting and review rhythm (weekly / monthly / quarterly) that gives leadership clear, actionable insight into marketing performance
  • Ensure strong collaboration between marketing and product, sales / partnerships, and technical teams so that positioning, launches and campaigns are aligned

Your skills & experience:

  • 5+ years of experience in marketing leadership roles, leading a team that includes both senior specialists (e.g. Product Marketing Managers) and functional channel teams
  • Proven track record of building and approving product marketing strategies that delivered
    measurable growth in international / global markets - ideally across more than one product at a time
  • Experience owning a sizeable marketing budget across multiple digital channels (SEO, Paid, Influencer, Social) and evaluating channel performance to set priorities
  • Experience setting KPIs and running performance management for a multi-team marketing organisation, and shaping team structure as the business grows
  • Hands-on commercial experience: representing products to partners or customers, negotiating and closing partnerships
  • Strong decision-maker able to re-orient teams and drive execution cross-functionally when priorities change or are ambiguous
  • Fluent English (written and spoken); comfortable presenting to leadership and external partners

Nice to have:

  • Experience marketing technical products - SaaS, apps, platforms, marketplaces or similar (highly wanted)
  • Both B2B and B2C product experience
  • Experience with partnership / affiliate / influencer-driven growth models

Salary & Benefits:

  • Gross salary: from 6000 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competencies
  • Growth & Learning: 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing
  • Health & Well-being: Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app
  • Celebration & Community: Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together
  • Plus bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need. See the full list of benefits here: https://career.oxylabs.io/blog/our-work-benefits/
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.